Scaling lean teams, optimizing systems, and shipping what matter

🙋🏼‍♂️ Hello, that’s me!

I’m a product manager and operations leader with a passion for building systems that scale. I’ve led multi-disciplinary teams, implemented lean cultures, and built automation workflows that boost efficiency and clarity. I love turning complex ideas into actionable, measurable outcomes. Based between Cape Town and Cyprus, I’m focused on building value-driven, user-centric products.

💼 Experience

CEO & Founder – UpShift Media LTD

2024–Present

• Scaled a fully remote product business with 75%+ EBITDA margin
• Built internal tools and AI automations that cut manual workload by 40%
• Recruited, trained, and managed a 14-person ops and dev team

COO – Digital World LTD

2022–2023

• Directed strategic ops and product development for international websites
• Introduced lean processes and improved cross-departmental workflows
• Maintained 90% team retention through strong people-first leadership

Product Manager – Startdowns